PS5 and PS Portal Price Increase Confirmed [Update]

[Wman1996]

Soundwave said:

JackHandy said:

When the PS3 launched, Sony was losing 200-300 dollars on each console sold because back then, the industry practice was to recoup via software. If they wanted the prices to come down now, they could easily do it. They do not want to. Because people will now pay whatever they're told to pay.

You can't do crazy shit like that anymore anyway, the rise of retail stock investors thanks to online investing and easy trading on phones means a company's stock price would TANK today if they took yearly loses like that these days. World is a different place from 2000-2006. There's so many more retail and day traders today that sniff out every part of weakness in a company. 

Iwata was the spearhead behind 3DS getting a massive price cut of about a third only about 6 months or so since the international launch. He knew it would mean the hardware itself was sold at a loss but did it to appeal to customers and sell software. Plus, the Ambassador games with NES and GBA for early adopters.

It paid off. 3DS was a hit and laid the foundation for the massive success of Switch. And 3DS helped offset the failing Wii U. 

You indeed can't do stuff like that most of the time anymore due to massive pressure from fellow board members and investors.