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Ashadelo said:

the sleeper hit no one saw pulling 14 million, Clubhouse Games

The enthusiast gaming audience is often taken by surprise when games that aren't their personal cup of tea take off; this happened a number of times on Switch, also with Ring Fit Adventure and Switch Sports, then most recently with Pokopia.

A lot of people don't realize that there's a huge audience out there who don't need blockbuster spectacle and are more than happy with more casual fare.