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DekutheEvilClown said:
curl-6 said:

I've honestly never bought into the idea that certain genres/series aren't allowed to be full price.

$70 is the industry standard; if that's more than people are willing to pay, then it won't sell. Ultimately the market decides what's acceptable.

$70 isn’t a complete standard. A number of big games have deviated from it. Astro Bot(60), Elden Ring(60), Expedition 33(50), Split Fiction(50), Resident Evil Village and RE 4(60), Pragmata(60), Alan Wake 2($60) etc. 

Standard doesn't mean universal, Nintendo's own games include Drag x Drive ($30) for example, but $70 has been the norm for high profile releases this gen.