Whatever the market dictates.
If it's $70, then it should be $70. Simple as that.
And like @curl-6 said, I also don't buy the idea that certain genres/series shouldn't be full price.
Though my reasoning may be slightly different, I see from a business standpoint.
If I'm Nintendo, and I can reasonably justify charging $70 across the board for all my games, whether they be a 3D platformer or sports spinoff, and STILL sell the same amount of copies, if not more, than what I was selling when I was charging $60 for those same games - resulting in much higher revenue and profit margins. Ohohoho, you can bet your ass I'm gonna do it!
Some games will sell significantly more than others at $70, and that's fine. Not every game can be in that Mario Kart/Pokemon/3D Mario/Animal Crossing/Open World Zelda/Smash Bros tier, nor do they have to be. And I don't subscribe to the idea of certain games like Mario Tennis or Mario Party or WarioWare, for example, being at $50, $40, or lower, just because they're lower budget. They may sell more copies doing that, but then that opens the door for people to go "Well those games are at this price, why can't Mario Kart or Smash Bros be at that price? I'm not buying!" And then you lose out on more many because you give up say... 10 copies of mainline Animal Crossing or Smash Bros at $70-80, to sell an extra 15 copies of Mario Tennis or Pokemon Snap at $40-50.
While many may not like Nintendo's pricing model, it IS the smart way to do business. Not just the full MSRP prices across the board, but also rarely, if ever, dropping the price. Is it consumer-friendly? No, no it isn't. But history shows that as long as the quality is there, people will be willing to pay that premium to enjoy that product. And after 40+ years and so many legendary, timeless classics, too many to count, Nintendo has earned that benefit of the doubt. It's why they're still going stronger than ever, with no end in sight AND no layoffs (unlike SOME companies). It's why they're EXPANDING, despite what haters and grifters will say. Because they don't just talk the talk, they have the walk AND the accolades to back it up.
Hardware Comparison Threads:
Current Thread
Switch 1 '25 vs DS '11, 3DS '17, and Wii '12
Older Threads:
PlayStation/Xbox/Switch: 2022 Edition
PlayStation/Xbox/Switch Hardware Battle: 2021 Edition!
PlayStation 4/Xbox One/Nintendo Switch: 2019 vs. 2020
PlayStation 4/Xbox One/Nintendo Switch: 2018 vs. 2019
PlayStation 4/Xbox One/Nintendo Switch: 2017 vs. 2018
PlayStation 4: 2015 vs. 2016 vs. 2017







