Nintendo is implementing the same strategy they tried with the Wii U.
Bank on the system selling itself, let 3rd parties carry the system its first year or so and fill out its release schedule while they take the time to work on their own games for the system and release the heavy hitters in Years 2 and 3 and beyond (3D World, Tropical Freeze, Mario Kart 8, Smash Bros, Splatoon and Mario Maker came out during that span) and take hardware sales to the next level.
Only this time - It's actually working!
And the reason why is because Nintendo has actually learned from their mistakes with the Wii U.
- Terrible name and and piss-poor marketing and messaging (Just by calling it "Switch 2" instead of something odd, different, or downright stupid, was all the messaging they needed. There's no confusion here, the general, casual audience knows EXACTLY what this system is.)
- The gimmick of the system is actually cool rather than a dud. (I said this all throughout the Switch 1's life cycle. That system highlights the difference between a Wii and a PlayStation. One is a lightening in the bottle fad that faded very quickly while the other was a legitimate powerhouse with long-term staying power. And in the Switch, Nintendo found their 'PlayStation' by simply merging their handheld and home console lines together and making a system that had the best of both worlds + All their software and IPs going to one system and ONLY one system.)
Because of these two factors and the massive success from Switch 1 - Third parties were onboard from the start. And unlike the Wii U, they are here to stay. So, Nintendo is content with taking their time.
I could see them implementing a "One per year" strategy where each year has at least one killer app S or X Tier 1st party evergreen, with a wide range and variety of A-B tier 1st parties + countless hordes of 3rd parties around it to support it.
2025: Starring Mario Kart World! Supporting cast - Pokemon Legends Z'A, Donkey Kong Bananza, Kirby Air Riders, Hyrule Warriors: Age of Imprisonment, Metroid Prime 4: Beyond! Featuring Persona 3 Reload, Sonic Racing Crossworlds, Madden 26, and Special Guest Star - Cyberpunk 2077!
2026: Staring Pokemon Gen 10! Supporting cast - Mario Tennis Fever, Fire Emblem: Fortune's Weave, The Duskbloods, Yoshi and the Mysterious Book; Featuring Pragmata, Resident Evil 7, Village, and Requiem, The Adventures of Elliot, Madden 27, and Special Guest stars - Final Fantasy VII Remake and Rebirth!
You get the idea.
Hardware Comparison Threads:
Current Thread
Switch 1 '25 vs DS '11, 3DS '17, and Wii '12
Older Threads:
PlayStation/Xbox/Switch: 2022 Edition
PlayStation/Xbox/Switch Hardware Battle: 2021 Edition!
PlayStation 4/Xbox One/Nintendo Switch: 2019 vs. 2020
PlayStation 4/Xbox One/Nintendo Switch: 2018 vs. 2019
PlayStation 4/Xbox One/Nintendo Switch: 2017 vs. 2018
PlayStation 4: 2015 vs. 2016 vs. 2017







