Soundwave on 30 January 2026
| SecondWar said: Nintendo tried twice to beat Sony head on and failed badly. It also did not have the money Microsoft has to throw around so its blue ocean strategy is clearly a necessity. |
Blue ocean strategy has been over for like 10+ years (chasing soccer moms/non-gamers). That's an even redder ocean these days as the Wii U/3DS found out the hard way because Apple and Android dominate that now and those two are far bigger than the Sony's of the world.
Switch is just a natural melting of the Nintendo traditional home console + portable, which was always going to have to happen as the complexity of making games would have made two bespoke libraries of games impossible.
