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Missed the actual date by a couple of days, but in January 2006, the Blu Ray was officially revealed to the world at that year's Consumer Electronics Show; it launched to consumers a few months later.

The format remains in use to this day for both movies and games, despite the competition from digital/online media.

https://www.techspot.com/news/110810-blu-ray-20-optical-disc-refuses-fade-away.html