twintail said:
Concord's failure was very largely rooted in poor marketing. The initial teaser gave very little hint into the games identity. Even though it was announced as an online game, Sony choosing to follow up the teaser with a cinematic that looked more akin to something like Uncharted very much blew up in their face, because most ppl forgot that Concord was going to be an online game. Marathon is in a much healthier position. |
Being in a better position than Concord doesn't mean being in a good position, tho.
Again, I think they stepped up on how to show Marathon with the last video, it was actually pretty decent and had a good feeling.
The social aspects of the game advertising being tied to Concord or a Sony Multiplayer = fail, even as it makes no sense, is a reality they have to account for.
I won't post prints from reaction on social media so I don't have to blur people faces just to post a pic, but you can go see it for yourself on Instagram, Facebook, Youtube, Tiktok from both the US and EU if you wish.
Marathon does have the Bungie name, and brand recognition and/or studio quality is always a big first step, but it also is dealing with more than just being possibly a good game or not as a reason to succeed or fail.








