| SAguy said: Some napkin math tells me thats probably not correct. 6 million x $70(Average price of a new game on release)= $420 000 000. Even accounting for a $100m marketing budget thats still leaves say $220m. Let's go further and minus the usual 30% fee most platforms take which would be $126m. That still leaves $94m. Where does that go? Not to mention some might have Deluxe editions, some might have mtx. |
Not all copies are sold at full price, and the sale price also includes taxes in a lot of countries. If taxes are 20% (and don't forget the platform cut) and the average price per copy is $40 instead of $70, suddenly the publisher is already 'only' at $120 million of revenue, and that's without marketing. Of course even this might not be realistic, but I think it's easy to see how easily you end up with much less revenue if you tweak the initial assumptions.
