Former EA producer - a $100 million game needs to sell about 6 million just to break even

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Random_Matt said:

Don't spend a $100 million then, simples.

You'd think it'd be that easy, but the big publishers apparently think otherwise.

There are devs that take this approach though, most notably Nintendo, but also a number of third parties have managed to keep budget creep under control; this year's Clair Obscur, Kingdom Come Deliverance II, and Cronos: The New Dawn all had modest budgets compared to AAA fare.