In an interview, Bryan Walker, a former producer at EA, claims that a game with a $100 million budget would need to sell "about 6 million" units simply to break even, and that even high end mobile games now cost in this ballpark. ("9 figures", or $100m and over)
Bear in mind also that many AAA titles are also far more expensive than this: Cyberpunk 2077 reportedly cost over $440 million, Sony's Spiderman 2 had a budget of over $300 million, while 2020's Call of Duty Black Ops: Cold War cost $700 million.
The reason you are seeing so many studio closures these days is because for a $100 million dollar budget you need to sell 6 million units to break even!! Absolutely crazy!
— Reece “Kiwi Talkz” Reilly (@kiwitalkz) November 24, 2025
This is why you are seeing so many games going multi-platform.
Bryan Walker was a producer at EA,… pic.twitter.com/OO0tMW9gHt
Last edited by curl-6 - on 24 November 2025
