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Hiku said:
BraLoD said:

They did announce the exclusive PS5 digital for Japan, 55K yen which is quite a lot cheaper than the current 73K they charge there.

Yeah 55k yen is like half of what it costs here in Sweden.

Somewhat over half what a digital model costs around here in Brazil as well. (But consoles here are obviously a lot more expensive than pretty much anywhere lol).

They got the new japanese CEO to announce it himself, seems like they finally realized their pricing strategy was a disaster there, just took over a year of abismal sales for them to notice...

At least seems like they are being decently aggressive to try to stir it back the right way now rather than just taking it slowly.

IMO you can't recover it so deep into the gen, but it might build decent goodwill to allow the PS6 to not be DOA as soon as it's announced.

Edit: BTW, that would be a great strat to pull here in Brazil as well, make a brazilian portuguese only model and price it accordingly with what people can actually reasonably pay, games eventually go in promotion so people will buy them, but getting the console to begin with is quite the barrier to surpass.

The Xbox Series S was a lot cheaper than anything else here for years (until MS gave up and doubled the price, it just took longer to hit you all lol), and I knew a lot of people would love to be able to get a PS5 like that as well.

Last edited by BraLoD - on 11 November 2025