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Nintendo plans for growth include "acquiring dev companies," pursuing more non-gaming avenues, and growing Nintendo Accounts

Things are going incredibly well for Nintendo right now, but unsurprisingly, the company doesn’t plan to coast from here on out. Nintendo has instead highlighted 3 areas in which they plan to aggressively move in order to keep the momentum going.


Nintendo has shared supplementary materials from their Q2 2025/2026 fiscal year report, and it includes a bit more insight into how the company intends to keep the positive results flowing. According to Nintendo President Shuntaro Furukawa, the 3 main investment areas for Nintendo are game development, non-game entertainment and Nintendo Accounts.

There are three main investment areas (to strengthen our business foundation):

"First is strengthening game development. We will work to strengthen the internal game development organization within the Nintendo group. This includes initiatives such as acquiring development companies to make them subsidiaries and augmenting our development facilities, and the construction of Corporate Headquarters Development Center, Building No. 2 (tentative name).

Second is building software assets in non-game entertainment. Taking into account the success of The Super Mario Bros. Movie, we will allocate funds to more actively pursue business opportunities that have an affinity with our game business, including but not limited to movies.

Third is the foundation for maintaining and expanding our relationships with consumers. We will utilize funds to maintain and expand our touchpoints with consumers, centered on the Nintendo Account system."

https://gonintendo.com/contents/54629-nintendo-plans-for-growth-include-acquiring-dev-companies-pursuing-more-non-gaming