I think we should keep something in mind going forward in this thread: failing to reach 160 or 161 million units is not a failure for Nintendo. I really doubt it is at all part of their business strategy going forward and shouldn’t be. Do they want to sell more Switch 1s? Yes. Are they going to sacrifice their profits to make that happen? No.
So when people say, Nintendo really needs to push out some sales, bundles, or advertise more I think we have to remember their sole focus going forward now is getting the Switch 2 into as many homes as possible and selling their software on both ecosystems. The continued success of the Switch in any capacity is icing on the cake at this point and we all better get cozy watching a fight where the fighter doesn’t really have the motivation to take too many chances or too many swings. It’s a war of attrition, and one that if the manufacturing, tariff, consumer appetite variables all align could be won by Nintendo but no one is getting fired if it doesn’t happen.







