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I know I’m a few days late to the discussion about subsidizing hardware but one thing that I noticed getting overlooked is how important the gaming sector is to each of the hardware companies.

I didn’t dive too deep into the numbers but a quick google search shows the gaming division is

8.33% of Microsoft’s total revenue

36.04% of Sony’s total revenue

Over 94% of Nintendo’s total revenue


Gaming is a small side business for Microsoft, gaming is a major pillar for Sony, gaming IS Nintendo. This plays a huge role in the strategies that these companies can and do employ.



When the herd loses its way, the shepard must kill the bull that leads them astray.