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If the leaks are true and we're talking about a > 800 $ gaming PC for the living room branded as Xbox with Steam, then I could see it in the range 20 - 29 million. It should have some appeal for PC gamers or people with a big Steam library, but it's hard to imagine that lots of people are willing to pay more than 800 $ for a gaming device, which is probably way less flexible than a PC.