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In a piece by Bloomberg, a number of ex-Nintendo employees have spoken about how the company handles game development and new IP, offering some interesting insights:

“The company culture, or whatever you’d call it, embraces people taking initiative. For example, it’s not unusual for someone to secretly work on something without telling their boss — like, ‘I made this in secret’ — and then it turns out to be interesting, so it gets turned into a real product. In that sense, there really is a lot of freedom.”

“New franchises haven’t come out simply because there’s no real need to make them. When Nintendo wants to do something new, it’s basically about the gameplay mechanics first — about creating a new way to play. As for the skin or the wrapper, they don’t really fuss over it. They just pick whatever fits that new gameplay best.”

- Ken Watanabe (Programmer on Splatoon, Pikmin 3, New Super Mario Bros Wii)

“Whether it turns out to be a blockbuster or a huge flop, the company lets you just focus on building what you believe to be fun, without distraction.”

- Takaya Immamura (F-Zero, Starfox, A Link to the Past, Majora's Mask, Starfox 64, F-Zero X)

https://www.bloomberg.com/news/newsletters/2025-09-05/nintendo-invents-new-ways-to-have-fun-with-old-characters

https://www.gonintendo.com/contents/52556-former-nintendo-devs-explain-nintendo-s-approach-to-new-ip-say-the-company-lets-devs