smroadkill15 on 11 July 2025
Don for sure. Don killed the brand while it was on the up and up. Phil took over when it was basically too late. Phil certainly made some choices I'm not a fan of, but he is the reason the Xbox brand is even still around. Phil has done some great things to strengthen the brand. Satya would have shut it down last gen if not for Phil pushing Game Pass. Xbox would have likely shut down again if the ABK deal didn't go through based on has information out there.
Don abandoned ship right away when things got a messy. Phil stuck with Xbox and made necessary decisions to keep it alive.
