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Ashadelo said:
curl-6 said:

Oh I know they count, what I meant was that I can see consumers being less enthusiastic about buying key cards compared to proper physical releases, leading to a higher digital ratio.

While keycards may not be as great as a traditional physical, they are better than digital dl, as they can be traded and or sold if desired. So the value is different as opposed to outright digital.

I get that they do offer some advantages, I just suspect a lot of consumers will see them as just digital with extra steps and opt to just download the game from home rather than to out to a store for a game key.