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Without a 2-3 year megaboost from COVID shutdowns this is going to be tough to achieve.

Would need probably some kind of new break out hit IP to really bring in a new audience if possible.

Popularity from Nintendo's growing movie business might be the wild card. I can see the Mario sequel and Legend of Zelda live action movies being huge, huge blockbusters driving massive brand awareness, so that might be one thing they have in their back pocket.

Think there will be a Switch 2 Pro this time around to create a mid/post mid-cycle boost.