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It's interesting too how Nintendo is taking a lot of marketing cues from Sony. I mean seeing a Nintendo commercial on ESPN in the past, ok, but Nintendo sponsoring segments on ESPN directly ... like that's something Playstation or XBox would do, not really Nintendo. Times have changed for sure, I don't think this type of sponsorship below ever happened under the Wii or DS brands: 

The Iwata era (2003-2015 roughly) is basically over, I said it many times, this is going to be a different style of Nintendo. Sure some things remain the same but using things "well Nintendo designed the Wii and DS this way, so that will hold true for Switch 2 also!" was stupid. You have a completely different board of directors, a completely new head of hardware development, a new president who's like 25 years younger, and you already have precedent in the Yamauchi era was very different from the Iwata one, so why would you assume this next era would be exactly the same as the past one. Miyamoto these days is basically more involved in movies and theme parks and that in itself is a crazy change from 10-20 years ago, who woulda thought "I don't want cinematics in my games" Miyamoto would be working on huge budget Hollywood blockbuster films and attractions, lol.

You have Nintendo embracing more premium pricing as well, shunning price cuts, pushing features like 4K resolution and 120 FPS VRR in their official marketing, etc. etc. as well. Again, this ain't 2007 anymore, that's a life time ago in tech cycles now. 

And yes, I do think this time around you will see a Switch 2 Pro as well. It will just logically further features like higher resolution DLSS and more usage of 40/60/120 FPS modes that they're already pushing on the Switch 2. 

Last edited by Soundwave - on 04 May 2025