(Early) holiday 2026 would be a fantastic time to drop new console hardware if you were MS at this point.
Raise existing hardware prices so unit sales get even weaker, making new upcoming hardware more enticing.
PS1 - ! - We must build a console that can alert our enemies.
PS2 - @- We must build a console that offers online living room gaming.
PS3 - #- We must build a console that’s powerful, social, costs and does everything.
PS4 - $- We must build a console that’s affordable, charges for services, and pumps out exclusives.
PRO -%-We must build a console that's VR ready, checkerboard upscales, and sells but a fraction of the money printer.
PS5 - ^ -We must build a console that’s a generational cross product, with RT lighting, and price hiking.
PRO -&- We must build a console that Super Res upscales and continues the cost increases.
