Mario Kart World bundle makes up over 70% of Switch 2 preorders in some regions

[The_Liquid_Laser]

Jumpin said:

Zippy6 said:

People keep saying this and I don't get it at all lol.

The people buying the bundle want Mario Kart. If Mario Kart was $70 separately they'd still be going for the bundle lol.

This is true on paper, but never under-estimate the motivational effect of price anchoring.

Even people who don't really want Mario Kart will be motivated to buy the bundle because of the value added.

Price anchoring is a fact, but it is only half the answer.  The other half is to get more people to use digital.  They don't want a bunch of physical copies of Mario Kart World out there.  I also think they are just trying to up the digital ratio in general.