Mario Kart World bundle makes up over 70% of Switch 2 preorders in some regions

[Jumpin]

Zippy6 said:

Wman1996 said:

Nintendo charged $80 for the game so more people would buy the $500 Switch 2 bundle. 

People keep saying this and I don't get it at all lol.

The people buying the bundle want Mario Kart. If Mario Kart was $70 separately they'd still be going for the bundle lol.

This is true on paper, but never under-estimate the motivational effect of price anchoring.

Even people who don't really want Mario Kart will be motivated to buy the bundle because of the value added.