Sony and Xbox are also upping games to 79,99 euro.

[Mar1217]

Physical retailers can be and have been much more fluid with their pricing on physical games during the Switch lifetime. We've already got examples of people finding their copies of Mario Kart World for 69€.

So basically, be a smarter shopper there if you want to go cheaper anyway.
We're not going to be so much in luck here in NA ...