The Road to 160m+ for Nintendo Switch

[RolStoppable]

Doctor_MG said:

I really think the best thing Nintendo could do at this point is to drop the price of the Switch and sell Switch 2 for 399.99.

This way you have a budget option Lite for $149.99, OG Switch for $249.99, and OLED for $299.99. The do Nintendo selects ranging from $30 to $40 for select titles. Make Switch 1 the budget option now. 

But I doubt Nintendo will do that lol

I doubt this too, simply because they don't need to go that low. They'll opt for an increase in perceived value which means before too long the Lite and original model cannot be bought standalone anymore and always come with a bundled game at the prices of $199 and $299, respectively. That creates enough of a gap between them and a $399 Switch 2 that has no included game. Not to mention that a PS5 costs even more than that and Xbox... actually, scratch Xbox. By now there's hardly anyone who considers to buy one anyway.

Nintendo Selects are dead because the current strategy for software pricing has proved to be viable. Never drop the MSRP, but have occasional 30-33% off sales on the eShop to address the budget gamers.

What has been true time and time again over the years is that people, including myself, believed that Nintendo needs to drop prices on various SKUs to get to 160m+, but it turned out that it was never necessary. And it will continue to be that way, because in the current climate of the console space Switch is the budget option as is.