- Superbowl Commercial with maybe some celebrities like Paul Rudd (throwback to the Super NES launch commercials) and Sabrina Carpenter (Switch reference in her Espresso song). Make it an event, marketing concept is a giant "2" descending over major cities and people all over the world asking "when is Nintendo going to make a Switch 2?" ... many different people from all over the world asking until it builds to a loud cresendo, System + rapid shots of games are shown, End tag is: "It's Happening, 05.05.25" or whatever the launch date is. Then you can have other commercials with people playing (ie: rooftop Karen, aforementioned celebs, etc.) the system in slickly produced ads in the vein of the usual Switch 1 spots.
- Lots of marketing throughout the rest of the year (NBA Finals, Euro league soccer, big draw TV shows, before summer movies, etc.).
- Mario Kart is my launch title with Metroid Prime 4 (has DLSS 4K mode on Switch 2 and maybe some other graphical enhancements) also launching day 1 and a lot of 3rd party stuff (Final Fantasy VII Remake, Street Fighter VI, COD Black Ops 6) etc. etc. and one new original unique kind of title that is more family oriented. 3D Mario and Pokemon Z-A shortly thereafter. I just think Mario Kart is more important these days.
- Maybe a cross promotion with Pepsi-Frito Lay (give aways).
- I know some people will hate this but I think limiting supply just a bit at the start so that some early sell outs happen and FOMO starts to grow isn't the worst thing in the world. It just feels like the moment some people are told they can't have something, they go crazy and the viral marketing and momentum the brand gets can be very impactful.
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