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I think the Super Bowl ad idea is great as a follow up to an initial reveal. After Nintendo does a reveal people will be all over social media, YouTube, talking with friends, etc. You want space and time for that to breathe. After a Super Bowl ad people will go right back to doing all that social media talking about the game (and whatever other Super Bowl commercials aired) and I personally don’t think it would have the right depth. It isn’t the worst idea, but Nintendo likes to be the star of its own show. Don’t believe me, look what they done to E3 with the Nintendo Direct.