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Tober said:

I'm looking at some of the reporting about the election. As a Dutchie it always baffles me those voting results being split up by ethnic groups. It would be unthinkable here in the Netherlands.

I get it's possible to see difference in numbers by income class, age or if someone lives in a high or low population area. But it simply feels silly to me expecting people to vote by their skincolor.

To my American friends, why is it done this way?

It happens in Canada as well, but the media is much more careful about how they show and talk about it.

There's a few reasons, like others have stated, but it's also useful when identity politics is at play.

Instead of doing things the hard way, and solely catering to critical thinking by coming up with good ideas and good policies, it's way easier to also label your opponents as racists, sexists, homophobes, etc, and hope those demographics vote for you just because they fit that profile. This alone isn't enough to win, but it can be quite successful if done in smaller doses in just the right way.