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I'm in the "After the holidays" crowd. With how fast news travels these days, it doesn't take more than half a year to build awareness and hype. Meanwhile, Nintendo still has investors that want to maximize sales and profits now, so why hurt those targets in the short-term? Like TLL said, Nintendo had nothing to lose in 2016 because the Wii U was pretty much dead already and the NES Classic served a different market. At that point, Nintendo was fighting for any mindshare in the public consciousness. Things are different now.