Lots of factors really,
First of all, it's just a fun medium that demands our active participation in the creative process of completing the experience. You don't get to do this with other forms of art.
Then, the medium of video games is one that encompasses all forms of art into itself, music, visual, cinematography, writing, etc ...
Certain stories or series can benefit from the long form storytelling that is unique to videogame because it can empower the player of it's role into the narrative meaning a stronger sense of connection to said narrative than if you were just a passive watching participant.
For some, it's also the value of escapism or experiencing things that are completely outside of our shared reality into these unique universes we create.
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