VAMatt on 20 June 2024
The reality is that Xbox brand is only significant in North America and the UK. It's market share might not be so bad in some parts of South and Central America, but those markets are tiny anyway. The other major markets - EU xUK, and Asia - it's mostly irrelevant.
I think in those other major markets it really only sells to the hardest of hardcore gamers and gaming collector types, as well as expats from its strong markets and Americanophiles.
