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Oneeee-Chan!!! said:

Hellblade 2 proved less successful than the hi-fi rush.

If they ditched the horror setting/sounds concept and made something more accessible to the every day person, but with the same focus on visual impressiveness, they'd make a lot more money. It can still be M rated and edgy, but a lot of people don't want to feel horrified while playing a video game. A lot more than do want that.