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Soundwave said:

The filler problem is just part of a bigger problem.

A 10-12 hour Final Fantasy would flop too because people's expectations are for a lot more than that. So that's a dead end.

So they throw in padding/side quests because it's the main way you can extend the size of a game without increasing the cost exponentially. Unfortunately it creates bloat but you hit the requisite "30+ hours minimum" bullet point for your marketing.

Make remake 10 hours and rebirth 15 hours, one game?

Edit

I'm also not convinced short games would flop.  Spider 2 isn't massive but sold well.  I finished it 100% at 20 hours or so