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I also like to remember Octopath Travaler 2 was released day 1 in all platforms and still sold significantly less than 1

Sony not only used to cover development costs but also advertise Final Fantasy as a flagship title, going as far as using it to cover what should be a first party release schedule. I'm sure they thought Rebirth could fill their need for exclusives at least the first half of 2024

Indeed the more than I think about the issue the more I'm confident to guess Sony is the one saying to Square Final Fantasy is not worth their money anymore and they better get their shit together

And then Square is addressing this with their multiplat strategy. As a FF fan those are depressing thoughts, I just hope things get better with their next release