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Honestly you reap what you sow. Sony raised the prices of their AAA games at the start of the gen. Then after a year or 2 they raised the price of the PS5. Then they raised the price of PS Plus. If they expect raising prices will lead to more sales, they are wrong.

In addition Sony said recently or a representative heard that Sony doesn't want to make JRPGs, which is actively ignoring their Japanese fanbase. Consumer confidence in Sony is not great in Japan.