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160rmf said:

Rising prices could sound like a solution but in reality, it is possibly to only make things worse. The market is price sensitive, so they will be more selective regarding their gaming purchases, or even don't spend nothing at all.

That's why you don't raise them across the board. Only for the biggest AAA games, assuming there's a bright outlook for them. If you've got a AAA game that didn't seem to hit the mark before launch, don't charge more for it and upset people.