Nintendo Quarterly Sales Update: Switch at 139.36m shipped

[Fight-the-Streets]

Pajderman said:

In the long run, having the most sold units of any gaming system is probably very good for the brand. It could be a good strategic move to offer some short term earnings in order to push the Switch to the best selling ever heights.

But if Nintendo takes that path I think they want to be damn sure that the Switch make it, and just beating the PS2 with a few thousand units won't be enough.

People here always say that having the most sold consoles is nice to have for the respective console manufacturer but it's not important. Well, I'm not so sure about that, Sony advertised the PS4 as "the world's most selling home console" consecutively for 4 years (2014 - 2017). Being king in unit sales is something to brag about and it has its marketing power. How succesfully it translates into selling even more products is a question that can't be answered as everything tied to marketing/advertising costs and effect (well it's just a slogan, it doesn't cost anything) is nebulous to outsiders.