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Shtinamin_ said:

True, but it is the biggest selling month in the biggest selling market.

Yes, we've had these before too. Hardware was 35% down in 2016 for instance.

For individual platforms, the Wii was 40% down in 2009 but up in 2010. Same for the X360. PS3 had huge drops in 2008 and 2010 but recovered in the following years, etc.