Remember, Phil is a long term thinker. This is key to understanding his thought process.
Career defining moments for him at MS, to make him a legend at MS, putting his name up their with Bill and Ballmer, at MS.
MS will end up owning everything and everyone eventually, we just all can't see it yet...
You will own nothing and you will be happy.
PS1 - ! - We must build a console that can alert our enemies.
PS2 - @- We must build a console that offers online living room gaming.
PS3 - #- We must build a console that’s powerful, social, costs and does everything.
PS4 - $- We must build a console that’s affordable, charges for services, and pumps out exclusives.
PRO -%-We must build a console that's VR ready, checkerboard upscales, and sells but a fraction of the money printer.
PS5 - ^ -We must build a console that’s a generational cross product, with RT lighting, and price hiking.
PRO -&- We must build a console that Super Res upscales and continues the cost increases.
