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The one case app that I think would be a big killer app for VR/AR that I'd like to see Apple push and popularize moreso if live event and pro sports viewing.

The fact is VR can provide an experience in this case that is light years better than watching just on TV. You can have courtside seating for NBA games. I mean shit could even be possible with certain kinds of camera tech to even allow a person to potential watch say an NHL or NFL game from a POV that looks like they essentially on the court or field themselves.

When people "who is this for??", well I'd say how many millions of people haven't wanted to sit courtside or get on field with pro athletes? Or sit in the front row of a concert of their favorite musician?

And yeah some of this functionality is out there on VR headsets, the thing is Apple is very good at making it centralized and easy to get to and creating a user friendly experience around that. They have the catchet to work with the NBA, NFL, MLB, NHL, etc. too to get real implementation.