The Road to 160m+ for Nintendo Switch

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Quodam_Diem said:

Do we really know if the movie had an actual impact on switch sales?

For hardware sales it's hard to say how much impact it had, because the launch of the SMB movie blends right into the anticipation for Tears of the Kingdom.

For software it's pretty obvious when various Mario games have risen in the software charts, be it in the eShop or countries we get lists from. So while we can't exactly quantify the SMB movie's impact on hardware sales, it would be strange if the renewed popularity of Mario games were restricted to existing Switch owners only.