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Soundwave said:

It's hard to gain marketshare in this industry unless the company you are chasing makes big mistakes, Sony doesn't give MS a whole lot to work with.

In that case, you have to play it like Sega did in the 16-bit wars and take the fight to the body of your opponent and be extremely aggressive. Marketing should be hostile towards them too.

MS is sitting back too much and relying on Game Pass to do everything. They should take the money they were going to sink into Activision and buy exclusives instead with it, games that will be out on the market soon.

A lot of people seem frequently seem to blame Sony for MS's issues, and we have especially seen a lot of this as MS tries to justify the ABK deal. This is a copout to me. Sony's success should be irrelevant to MS's own success. If MS made really good games, then we would be seeing a lot more people interested.

But yes I agree that MS seem to be sitting on their laurels. They can certainly do moneyhatting but this is lukely more expensive for them as they would need to put those exclusives on multiple devices (PC, Xbox) not to mention Gamepass.



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