mZuzek said:
Hence why it's often said that movies need to double their budget to break even. Either way the movie's gonna be massively profitable, it's essentially guaranteed to do at least $1b and that's with really bad legs. I wonder if it has a shot at $2b. |
Just a minor correction, the common say about a mvoie needing to double down the budget is not related with marketing costs, rather with the fact that on average only half of the box office comes to the studios. The reasons behind this can vary, the most common ones are:
- Theaters earns a fair percentage of the box office gross
- Distributors and sales agents (responsible to make the movies to actuly arrive in the theaters, respecting contracts and countries laws) also have their share of the box office
- Taxes
So actually some movies needs sometimes even 4x of the budget to break even, depending on the marketing costs. If Mario has 100 million for budget and 100 million for marketing its probably going to break even tomorrow when it reaches 400 million
