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Oh, they will absolutely continue. I pointed that out. The issue is trying to make one corporate entity out to be better than another. No one is your friend in this business. Trying to "stick it" to one of them simply means your emotions are more invested than they should be and corporate cheerleading makes absolutely no sense when none of them are doing anything any different if the roles were reversed in favor of/against the other.

I totally agree that there are no benevolent companies here, MS, Sony and even Nintendo are vicious competitors, and they will always seek to protect their interests.  MS will paint their position as being picked on by the market leader.  The market leader will state that MS is trying to purchase their way to dominance.  Neither side is actually wrong and none of them is above using whatever tactic they believe will work best.

Even still, I believe that Sony could just be holding out for the best deal possible from MS, I would not be surprised if they ink a deal where Sony get 10 year agreement with parity and maybe discount for adding it to PS+.  I doubt MS would allow it to be on PS+ for free, that would be silly but 6 month deal or something like that could be in the cards.  Both companies are looking at their hand and believing each one has a strong position.  Who blinks first should be interesting.