Microsoft discloses monthly store users in European Union

[Barozi]

SKMBlake said:

gtotheunit91 said:

So unless you're a player that's constantly buying games or downloading apps, you're not going into the store. So the number of MAU's would definitely be higher. Especially for more casual players. 

Do you really think not visiting the store once in a month to see new stuff, sales or demos, is that common ? Especially on Xbox where digital sales are very high

As for digital sales, there are plenty of sites that do a weekly compilation for you so you don't have to visit the store to check them out.

TrueAchievements alone has one million registered users (over 100k in Europe) and offers that service as well. No reason to check the store when you see all games on sale, all prices and you're not interested in any of the games that are on sale or you're using the TA wishlist feature and you don't get a notification that the game you want is on sale in which case you won't even have to look at the sales article.

On top of that you severely underestimate the people that only play a round of CoD or FIFA or Fortnite once or twice a week and aren't interested in many other games. Those won't open the store for months.