It is an important element, no doubt. But movies very rarely have such overwhelming success based on just that element. Just as an example, Blade Runner 2049 is a visually STUNNING movie, and that movie came and went at the box office like a fart in the wind. And we can hardly pretend that Avatar wins many points outside of it's visual presentation.
I know, right? I guess it's just not too dense entertainment that resonates on many different levels and walks of life. Cameron seems to have a knack for finding those sweet spots.
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