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| Soundwave said: For "Joe Average Consumer" the Switch was announced in late October and released the first week of March. So basically yes, a little over 4 months of actual marketing time. I doubt even 3% of Switch owners know if was initially announced under the codename "NX". October 2016 is the first time they saw anything about the system and could make a judgement on whether they wanted it or not. PS5 announced in June 2020 and launched in November 2020. Switch OLED announced in July 2021 and launched October 2021. |
The early adopters are forum/twitter users though, or at least people who follow gaming news a bit more closely. Average consumers hardly buy a gaming console at launch, it's more expensive, has few games, it's sometimes harder to find at stores and sometimes it's just someone who is used to adopting late, people who buy consoles in the middle of their lifecycles since always and don't want to buy new hardware because their older hardware is still perfectly functional.
Companies need to keep those gamers engaged and updated, they are the ones more likely to preorder hardware
