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Shatts said:

I guess Splatoon is just a perfect idea for Japan bcuz they aren't big fans of real shooting games like CoD. I think it would be difficult to expand Splatoon elsewhere with heavy preference to real guns. I've said this before but Splatoon would be a perfect mobile game...

I think local multiplayer and sitting it alongside Mario Kart/Smash etc a as great couch game could expand it in the west. Hopefully the power jump to Switch 2 makes that more feasible for the next iteration