But you were questioning why license it (as if expending money to pay for the license), but it is their own stuff =p
I liked the recent racing movies I saw, be them biographies or the Le Mans Ford "documentary".
Fast and Furious is a racing franchise and it earned a lot of money.
The Le Mans film was terrific, the first couple of Fast & Furious movies were entertaining, if nothing else. But these are not based on games. I saw Driver and Need for Speed, which was plenty for me. I love cars, racing and movies about them, and I'm a GT fan since 1997, but I still find this project meaningless for my above mentioned reasons. Hey, maybe they manage to make something entertaining out of it, who knows? I hope so.